Dr. Maja Adena

Portrait Foto Dr. Maja Adena (David Ausserhofer)
David Ausserhofer


+49 30 25491 423
maja.adena [at] wzb.eu
Reichpietschufer 50
D-10785 Berlin
D 104
Research Fellow of the Research Unit

Research fields

Economics of Philanthropy | Media Economics | Field and natural experiments


2013 Free University Berlin PhD in Economics

since 2012 Research Fellow at the Social Science Research Center Berlin

2012-2012 Research Fellow, Centre for Economic Analysis  (CenEA), Szczecin (PL)

2006 2012 Research Fellow, Department of Economics, Free University Berlin 

2006 2012 Berlin Doctoral Program of Economics and Management Science

2006 Free University Berlin Diplom in Economics

Selected Publications

Journal articles:

Online fundraising, self-image, and the long-term impact of ask avoidance (with Steffen Huck), Management Science, online first.

Giving Once, Giving Twice: A Two-Period Field Experiment on Intertemporal Crowding in Charitable Giving (with Steffen Huck),  Journal of Public Economics, 172 (April), 2019, pp. 127-134.

Quality certifications for nonprofits, charitable giving, and donor's trust: experimental evidence (with Jeyhun Alizade, Frauke Bohner, Julian Harke and Fabio Mesters), Journal of Economic Behavior & Organization, 159, 2019, pp. 75-100.

Matching donations without crowding out? Some theoretical considerations a field, and a lab experiment (with Steffen Huck), Journal of Public Economics, 148 (April), 2017, pp. 3242.

Testing consumer theory: Evidence from a natural field experiment (with Steffen Huck and Imran Rasul), Journal of the Economic Science Association, 3(2), 2017, pp. 89–108.

Nonprofit Organizations, Free Media and Donor's Trust, Journal of Economics, 118 (3), 2016, pp. 239263.

Radio and the Rise of the Nazis in Prewar Germany (with Ruben EnikolopovMaria PetrovaVeronica Santarosa, and Ekaterina Zhuravskaya),  The Quarterly Journal of Economics, 130(4), 2015, pp. 18851939.

Charitable giving and nonbinding contribution-level suggestions
Evidence from a field experiment
(with Steffen Huck and Imran Rasul), Review of Behavioral Economics, Vol 1, Issue 3, 2014, pp. 275293.

Poverty and transitions in health in later life (with Michal Myck), Social Science & Medicine, Vol 116, September 2014, pp. 202–210.

Working Papers:

Can fundraising harm your core business? A field experiment on how fundraising affects ticket sales (with Steffen Huck), 2019, WZB Working Paper SP II 2019–304.

Charitable giving by the poor. A large-scale field experiment in Kyrgyzstan (with Rustamdjan Hakimov and Steffen Huck), 2019, WZB Working Paper SP II 2019–305.

Personalized fundraising: A field experiment on threshold matching of donations (with Steffen Huck), 2019, WZB Working Paper SP II 2019–306.

Does online fundraising increase charitable giving? A nation-wide field experiment on Facebook video fundraising (with Anselm Hager), 2019, available upon request.

A field experiment on crowdfunding for a club good (with Steffen Huck), 2016, WZB Working Paper SP II 2016–308.

Tax-price Elasticity of Charitable Donations - Evidence from the German Taxpayer Panel, 2014, WZB Working Paper SP II 2014–302.

Book chapters:

Material deprivation items in SHARE Wave 5 data: a contribution to a better understanding of differences in material conditions in later life (with Michal Myck and Monika Oczkowska), in: Ageing in Europe - Supporting Policies for an Inclusive Society, Edited by Börsch-Supan, Axel, Kneip, Thorsten, and Howard Litwin, DE GRUYTER, 2015, pp. 25–38.

The role of poverty in determining transitions in key areas of quality of life (with Michal Myck), in: Active ageing and solidarity between generations in Europe, First results from SHARE after the economic crisis, Edited by Börsch-Supan, Axel, Brandt, Martina, Litwin, Howard, Weber, Guglielmo, DE GRUYTER, 2013, p.55-74.


Essays on Nonprofit Organizations, donations, and fund-raising, 2013, Dissertation, Berlin: Freie Universität Berlin.


Nudging und soziales Engagement: Wie kann Nudging dazu beitragen, die Spendenbereitschaft zu erhöhen?, Vierteljahrshefte zur Wirtschaftsforschung, 2018 (2), pp. 139-152.

Auch das Spenden hat ein Geschlecht Frauen und Männer sind unterschiedlich großzügig (with Katharina Dorn), WZB-Mitteilungen 161, 2018, pp. 37-38.

Ein Stupser, um Gutes zu tun Wie Nudging die Spendenbereitschaft erhöht, WZB-Mitteilungen 158, 2017, pp. 26-28.

Partnerverlust und seine Folgen Wie Trauer die Gesundheit und das Wohlbefinden beeinträchtigt, WZB-Mitteilungen 152, 2016, pp. 25-27. English version: The Consequences of Loss How Grieving Affects People’s Health and Wellbeing, WZB Report 2017, pp. 60-62.

Ein messbarer Einfluss Verändert Medienkontrolle das Wählerverhalten? WZB-Mitteilungen 151, 2016, pp. 43-46.
Old-Age Poverty and Health–How Much Does Income Matter? (with Michal Myck), in: FREE Policy Brief Series, September 2013.

1. Donations, Non-Profit Organizations, Fundraising

2. Media Economics and Political Economy

Bombs, Broadcasts and Treason: Allied Intervention and Domestic Opposition to the Nazi Regime in Germany during World War II  (with Ruben EnikolopovMaria Petrova, and Hans-Joachim Voth)

Media in the Weimar Republic (with Ruben EnikolopovMaria Petrova, and Ekaterina Zhuravskaya).

Media reporting of natural disasters and its impact on disaster relief (with Julian Harke), funded by DFG.

3. Poverty and Deprivation

Widowhood and health (with Michal Myck and Monika Oczkowska)

Portrait Foto Dr. Maja Adena (David Ausserhofer)
David Ausserhofer


+49 30 25491 423
maja.adena [at] wzb.eu
Reichpietschufer 50
D-10785 Berlin
D 104

Workshop series "Recent Advances in the Economics of Philanthropy"

Past editions took place in 2015, 2017, and 2018. Future edition 2020.


4th Economics of Media Bias Workshop

Workshop "Enacting change in long-run behavior and attitudes"


  • October 2018: I was elected as chairperson of the WZB Ethics Committee
  • June 2018: I joined BCCP Board of Directors
  • I was invited by the Association for Comparative Economic Studies (ACES) and the Association for the Study of Generosity in Economics (ASGE) to present my work at ASSA 2019
  • January 2018: I was elected as BERA representative and joined BERA Committee